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Do you need a content writer or a copywriter...or both?

“We need to hire someone to write all this stuff!” the boss exclaims as she reads about the importance of social media, educating customers, and catchy advertising and marketing. But do you need a copywriter, a content writer, or maybe someone who can do both? First, you need to understand the difference between these types of content creation. Copywriting and content writing are often seen as interchangeable, but the writing involved is different and requires some different skills. One person

Punctuating Abbreviations: The Basics

Confused about how to write with abbreviations? Do you use periods between letters? When should you write out a phrase or term and when should you abbreviate it? Before you do anything, check if your organization, school, or professor prefers one particular stylebook over another: Associated Press, Chicago Manual of Style, AMA, etc. If so, follow the guidelines in that stylebook. However, a lot of us don’t follow a mandated stylebook. In that case, we hope this information is helpful to you. A

Create a Scope Document for Project Success

You may be asked to create a scope document for a project for your company or a client. What does that mean? Well, a good scope document defines both a project’s goal and its realistic resource limitations (time, staff, budget, technology), helping you create the best plan possible. It’s a crucial step to project management and vital to avoid “scope creep,” where the project slowly grows until you realize you are spending more time or money than originally planned due to unclear or unenforced bo

Choosing a KMS Tool: Which Way to Go?

Now that you better understand what a knowledge management system (KMS) is and how it can benefit your organization, it’s time to talk about how to choose the KMS tool that will work best for you. You can pick from a variety of very cool tools with all sorts of bells and whistles, but that does NOT mean you should automatically go for a KMS with tons of available features. Ask yourself and your leadership team these questions to help determine what you need from your KMS: • What are the needs of

Knowledge Management: The Process and Getting Buy-in

You’ve decided you need a knowledge management system (KMS) in your office. Great – if done properly, it will help you save time and money. Before you start comparing tools, you need to get buy-in from your team and determine your process. Part of that process will include choosing a tool that best fits your needs. Remember: It may take a little longer to do all this planning in the beginning, but you will be grateful for it. Now that so many employees work remotely, creating and maintaining a K

Knowledge Management and Workplace Transitions

Knowledge Management. You’ve heard this term in meetings, in TED Talks, or when networking, but perhaps you really don’t understand what it means. Well, it’s time to learn because knowledge management has an incredible effect on how companies operate, especially now that so many are transitioning to a fully remote or hybrid environment. The McKinsey Global institute reports that a top-notch knowledge management system (KMS) can raise organization-wide productivity by 20 to 25 percent. The same r